AJIO taps Dhurandhar buzz with official Ranveer Singh–signed merch

Fashion e-tailer AJIO has launched an official merchandise collection tied to Dhurandhar: The Revenge, the upcoming sequel to Dhurandhar, tapping into the growing buzz around the film’s theatrical release on March 19.Promoted as “Dhurandhar x AJIO”, the collection features fan-oriented apparel inspired by the film’s aesthetic, including graphic T-shirts signed by actor Ranveer Singh, who leads the cast. The merchandise is being sold exclusively on AJIO.View this post on InstagramThe sequel follows the first instalment of Dhurandhar, which released in December 2025. With the second part set to hit theatres soon, the makers have also re-released the original film in cinemas to reignite audience interest and build momentum around the franchise.AJIO appears to be among the early brands tapping into the film’s renewed buzz, using the franchise’s fan base and Ranveer Singh’s popularity to promote the merchandise drop. The move reflects a broader trend of film-linked fashion collaborations, where brands leverage entertainment releases to drive engagement and commerce among fandom-driven audiences.