Design

Ey Studio avoided ‘gourmet’ trends for something more authentic to rebrand Italy’s most iconic panettonne

Ey Studio avoided ‘gourmet’ trends for something more authentic to rebrand Italy’s most iconic panettonne

In this refresh on the brands classic packaging, The Italian studio struck a balance between re-establishing the Milanese confectioners contemporary relevance and honouring the modernist heritage of a household name.

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