Structum, Establishing Itself as a Startup Presenting a New Paradigm Utilizing AI [Seoul AI Hub 2026]

Company Name : StructumCEO : Byeongin BaekYear of Establishment : 2023Key Product : SynopStudioIndustry : AI+Media/ContentTechnology : AI Model·Architecture / Vision-Language Model (VLM), AI Agent·Multi-Agent System AI Application Technology / Natural Language Processing (NLP)Website : www.structum.aiStructum is developing AI-based media solutions and content, including generative AI, virtual humans, and content automation.Structum is developing AI-based media solutions and content, including generative AI, virtual humans, and content automation. / Structum"SynopStudio," Capable of Accurately Extracting Layouts from Various DocumentsStructum is expanding its business around the story-based multi-agent platform "SynopStudio," which includes document AI technology that agents can utilize.The core technology of this service can be largely divided into two categories. First, the graph-based scenario engine structures the flow of the story into nodes and edges, enabling a dynamically branching story based on the player's choices and situations. Second, leveraging document AI technology, it can process external unstructured information and link it to the scenario context, which allows the agent to provide intelligent conversations connected to actual documents, data, and content. Furthermore, an interactive interface that integrates character-specific dialogue styles and AI-generated images enhances user immersion, while scalability through external tool integration allows expansion into various domains such as psychological counseling, education, and creative production.Overcoming the Limitations of Existing Character Chat to Provide an Immersive Story ExperienceIn particular, SynopStudio differentiates itself by providing an immersive story experience that overcomes the narrative limitations of existing character chat. It successfully delivers narrative completeness with branching and multi-ending based on a structured scenario, rather than simple one-time conversations. Additionally, through external information linkage via Document AI, it can expand into interactive services with practical utility beyond simple entertainment, such as education, counseling, and work support. The creator-friendly SDE environment reduces the burden on creators and allows for mass production of high-quality content, enhancing the competitiveness of the content ecosystem. Finally, through technical scalability and integration with various tools, it can secure a unique position in specialized segment markets, unlike the general services of large corporations.Full‐Scale Entry into Global Markets Centered on English, Spanish, and Japanese in 2026Structum has developed a document AI solution (LayoutReadr) and a story content platform (SynopStudio) in recent years and announced that it will soon launch a service that integrates the two.Structum also focused on launching differentiated scenario-based services in the domestic character chat market this year to secure an initial user and creator ecosystem, and has set a strategy to fully enter the global market centered on English, Spanish, and Japanese in 2026.From 2027 onwards, it will expand into specialized domains such as education, counseling, and healthcare, developing into a multi-domain chatbot platform to pioneer high-value markets. For this goal, it plans to provide a dedicated scenario production environment for creators to enhance creative efficiency and build a creator-friendly ecosystem to strengthen revenue models. It also plans to overcome the limitations of existing character chat services through differentiated technologies such as scenario graphs, dynamic prompts, and tool integration, securing virtually unlimited scenario expressiveness. Additionally, through phased fundraising and strategic partnerships, it seeks rapid market capture and global expansion, while simultaneously pursuing social values such as expanded educational opportunities, mental‐health support, and enhanced digital inclusion.Looking ahead, the company is going to evolve beyond its current story‐based character chat into a multi-modal interactive platform that delivers immersive storytelling experiences combining text, voice, images, and video. By integrating document‐AI technology, the company will also develop knowledge‐linked agents capable of interpreting and reflecting external unstructured data in real time, increasing applicability across multiple professional domains such as education, counseling, and business operations. Furthermore, by advancing the creator tool (SDE) to support collaboration features, version control, and automated QA, it can foster a large-scale creative ecosystem. Finally, the company will extend into IP‐based interactive webtoons, web novels, and games to lead the next‐generation story content market, and, in the long term, evolve into customized simulation and education services by integrating its platform with B2B enterprise solutions.kimka@chosunbiz.comThis article was written in 2025 and reflects information available at the time of writing.